First, we went to Disney store, which had a nice ambiance and it was easy to navigate in the shop. Also, we looked at the clothing they sell and seemed that most of the clothes was either a costumes or they had Disney character printed on. We knew that our products would not fit in this store, because of it's policy to sell only Disney products.
After that we went to United Colors of Benetton store. I was very impressed with the range of products that brand offers for children and the materials they use.
What I liked about Hamley's store was the interaction with customers. They have thought about customers service and marketing very well. Not only, on every corner of the shop there is someone who is showing off the latest toy and interacting with customers of any age, there are stand's of toys for kids to interact themselves. As our product ( changeable and adjustable clothing for kids) is interactive, we thought that we could have a pop-up stand for kids to understand and try on our products.
Finally, we went to Liberty's store and decided that it would be the best place to sell our children's wear. The shop had a great range of children's clothes and it was decorated well, making the shopping experience more fun for kids.
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