Viva l'a Blue jeans!

There is no secret that one of the top denim retailer is Levi Strauss jeans. They are know for many years of quality denim clothes and has a wide range of clientage. 
So, how come Levi's jeans are so long lasting and sustainable?

Levi Strauss, a 24-year-old German immigrant, left New York for San Francisco with a small supply of dry goods with the intention of opening a branch of his brother's New York dry goods business. Shortly after his arrival, a prospector wanted to know what Mr. Levi Strauss was selling. When Strauss told him he had rough canvas to use for tents and wagon covers, the prospector said,
"You should have brought pants!," saying he couldn't find a pair of pants strong enough to last.

Levi Strauss had the canvas made into waist overalls. Miners liked the pants, but complained that they tended to chafe. Levi Strauss substituted a twilled cotton cloth from France called "serge de Nimes." The pants were nicknamed blue jeans.

In 1873, Levi Strauss & Company began using the pocket stitch design. Levi Strauss and a Reno Nevada-based Latvian tailor by the name of Jacob Davis co-patented the process of putting rivets in pants for strength. On May 20, 1873, they received U.S.Patent No.139,121. This date is now considered the official birthday of "blue jeans."

Levi's jeans have been wanted brand for many decades and now I feel they are having their "re-born" because wearing Levi's jeans has become like  a fashion statement that's says something like: "I wear Levi's jeans and I support wearing quality denim"